More and more UK Dentists are starting to see the benefits of being ranked highly in the major search engines including Google, Yahoo and Bing! Dentistry can be classified into two distinct categories: general and cosmetic. As many areas of Dental Treatments which might have previously been defined as commodities are now being considered necessities, such as Dental Tooth Implants and Teeth Whitening, the industry has become even more competitive. This can certainly be seen in terms of SEO which is a growing industry in itself anyway. Most industries are finding it more difficult to rank their website on Google et al. This is because so many more businesses and organisations than before are now making efforts to rank their websites on the major search engines. More and more companies are trying DIY SEO or hiring an expert SEO practitioner to help them chase profitable keyword positions. More businesses are becoming savvy to what is known as the “long tail” keyphrase. Local SEO is becoming more popular, and as a result, more competitive and therefore more expensive in terms of time and/or resources. SEO’s have a more difficult job than ever before because of the sheer competition and this is a growing trend. As more buineses buy into SEO and become savvy to the “snake oil” SEO practitioners and the black hats (unethical) SEOs it is becoming apparent that they are armed with the right info to prevent themselves from falling foul of a rogue SEO who might either do little work for their money or use short cuts which might end up with a client’s website being penalised.
In terms of SEO, Dentistry is highly competitive. The affiliate marketers have chased profitable search terms such as “Dental Teeth Whitening Kits” and lots of SEOs to set out to specialise in the Dentistry sector because of the sheer profitability and return on investment on their efforts. As with every high demand and highly competition SEO topic or niche, Dentistry will only get more competitive. So if you have a Dental Practice Website or just want to sell Dental Products online and you having started the SEO race yet then you’d better get started now because you’re lagging behind and it’s going to be a long, hard race! The more you put in, the more you get out but remember, you must dig in the right places to find gold so always hire a SEO practitioner if in doubt. They will be likely to help you to get the rankings that your Dental Website deserves leaving you free to get on with providing Dental Treatment!